The global grocery industry is dominated by mass-market retail chains. At the national level in many countries, a large share of the grocery market is frequently in the hands of few retailers.
While some amounts of buyer power are understandable and simply desirable for competitive advantage, the high level of concentration causes a growing imbalance of buyer power within the supply chain.
Exerting buyer power is natural when not abused. It is understandable that any industry participant would seek bigger volumes as a tool for negotiating better prices. But retailers push the limits of what is fair.
Grocery retailers are perpetually and aggressively extracting better terms from already squeezed manufacturers, going far beyond the benefits a player should receive for attaining economies of scale.
About
INS is developing a platform to enable direct interaction between brands and consumers. Reaching the next generation audience via data-driven mass personalisation. The team consists of a large global collective of professionals with solid industry experience.
INS is the first global ecosystem decentralized, giving the opportunity to the consumer to purchase products directly from the manufacturer at a lower cost. INS promotes direct interactions user (buyer) and the manufacturer. Bypassing the retail and wholesale trades gives personalized and transparent possibility of shopping at a bargain price. Consumers to make an independent decision on the selection of brands and goods.
Benefits for Consumer
This ecosystem will benefit the customer by provider higher quality groceries than what is in the local stores because the levels of distribution are cut down and transparency will evolve , giving the customer more control of where their products actually come from. For example, in the grocery store now, a customer can look at the label of products and see that they are GMO free etc... but they really can't verify this because they have no physical proof of where the product came from.
The ecosystem will also benefit customers by making shopping online convenient and easier than traditional shopping, where the consumers will be able to pick everything they need at the click of a mouse. Lets face it, going to the grocery store can become an all day ordeal these days. With traffic on the road and the amount of people in the grocery store, shopping becomes more a burden than anything else. The consumer also will have more freedom to buy from the supplier they choose rather than to be forced to buy from specific brands that the grocery store chooses for you.
Benefits for Manufacturers
INS also brings advantages to manufactures a long with the consumer. Manufacturers will have full control of product pricing and listing instead of giving to the grocery store to dictate terms. The manufacturer will have full freedom to advertise directly to consumers and market their products which will lead to a improved consumer awareness of the product at hand. By getting direct feedback from a consumer, this will give manufacturers increased insight on what is appealing or how their product is viewed.
Distribution of ICO
Sale of the token starts on December 4th at 11:00 AM (GMT)
20% Bonus for purchase ≥ 0.1 ETH
22.5% Bonus for purchase ≥ 10 ETH
25% Bonus for purchase ≥ 100 ETH
INS has a hard cap of 60,000 ETH and soft cap of 20,000 ETH
The token is based on the Ethereum Standard ERC20 platform and can be purchased using BTC, ETH, LTC , Dash & Bank Transfer
There are 50,000,000 total INS token in supply.
Find something new here at INS and join our team, get real benefits and enjoy the benefits offered by the most profitable platform for consumers and manufacturers. Do not waste anymore and start with our Telegram group so you can communicate with us and clarify any questions you might get.
Do not miss the great opportunity offered by this INS project. This is a real project you will soon get, giving consumers the opportunity to buy products directly from the manufacturer at a lower cost. INS promotes direct interaction of users (buyers) and producers.
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